The digital marketing landscape is as dynamic as any aspect that is dependent on technology. Each year, there is a change in technology, new technologies are unveiled, old technologies become obsolete and the existing technologies have to adapt or get wiped out. With every inch of growth and advancement in the digital space, the digital market is shaken.
The objective of digital market has always been constant; getting and maintaining the attention of your digital audience. The only thing that changes with the growth of technology is mode of getting the attention as well as the type of content you are leveraging.
Below are 5 digital marketing trends you can no longer ignore in 2019, written by our friends from Userful.com;
- Artificial Intelligence
Talking about artificial intelligence influencing the digital market space a decade ago could have been laughable. But years down the line, artificial intelligence is one of the most important tool in digital marketing. There has been a lot of talk about artificial intelligence but very people actually understand how it works
Artificial intelligence is the computerized analysis of swift dynamic situations. In digital marketing it is used to analyze trends, patterns and behaviors of consumers. Artificial intelligence is also used to monitor virtual conversation around a specific topic.
Chatbots as a digital marketing tool is slowly evolving and taking root. Even though its evolution has been somehow slow, the use of chatbots is expected to hit the roof in 2019. Businesses are slowly adopting chatbots as it is a cost effective and efficient strategy.
Chatbots are used in the customer care section mostly to answer repetitive client inquiries. They are also used to restock inventory, schedule appointments as well as schedule and handle automated social media posts. With the continued evolution of chatbots, customer service delivery is set to be redefined. Customers prefer chatbots due their swift response and accuracy.
- Live Video
Video marketing has been around for a long time but it is still at the apex of digital marketing. However, live video makes it more efficient and appealing. Live video marketing has been enhanced with the surge of streaming platforms.
When incorporated with influencer marketing, live streaming is more appealing hence more effective. Influencer marketing involves the use social media celebrities, athletes and artists to deliver content directly to consumers. Influencer live streaming is a hot marketing tool in the digital marketing space at the moment.
- Voice search and smart speakers
There is a rise in the use of voice search which has redefined digital marketing strategies for most companies. Siri, Alexa and Google assistant are some of the emerging voice search tools that are revolutionizing the digital marketing space.
It is estimated that nearly half of all searches will be voice search by the year 2020. Through voice search evolution and artificial intelligence incorporation, less and less errors are being made by virtual assistants like Google, Alexa and Siri.
- Social Media Marketing
Most social media sites have been operational for around a decade but it was not until recently that companies and business discovered their potential in relation to marketing. Studies indicate that people are spending more time on social media applications which makes sense for companies to market their businesses over social media.