What is category management in CPG?
Category Management is the primary platform from which CPG brand owners interact with retailers. Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to the retailer.
What is category management in retail management?
Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish.
How do I become a good category manager?
An understanding of the market and consumer insights and trends. Strong people management and persuasion skills to manage and influence at all levels of the company. An analytical mind with strategic ability. Excellent communication and interpersonal skills.
What skills do category managers need?
How much do grocery category managers make?
Average Salary for a Category Manager Category Managers in America make an average salary of $109,043 per year or $52 per hour.
What is our category Management Program?
Our Category Management program is built on our unique 5i methodology. This stage-based approach – incorporating Initiation, Insight, Innovation, Implementation and Improvement – uses best-practice theory and has been proven to deliver results in organizations around the globe.
How can e-learning help with category Management certification?
With e-learning, learners can instantly access their certification training programs at the office, at home, or on the road 24×7. A learner’s responsibility begins with understanding the value of Category Management training and which learning track is of the most benefit for them to complete.
What is Air Force category management training?
Providing acquisition, supply and demand management solutions. Category Management Training: By completing the Introduction to Air Force Category Management, you will learn about the history of CM in the Federal government and US Air Force (USAF), the USAF 4 principles of CM, Roles and Responsibilities, and the 6 Step CM Process.
What is category management m-19-13?
OMB M-19-13 The DoD’s implementation of Category Management (CM) consists of a structured, data-driven business practice whereby the organization broadly and strategically analyzes and manages common categories of spend with an enterprise-wide focus in order to eliminate redundancies, increase efficiencies and enhance mission effectiveness.