How much does a direct mail campaign usually cost?

Direct mail pieces can cost anywhere from 30 cents to more than $10 per person, depending on how much you spend on design, copywriting, direct mail lists, printing, and distribution.

Is direct mail illegal?

There is no national prohibition of direct mail advertising. The Deceptive Mail Prevention and Enforcement Act (DMPEA) (39 U.S.C. Section 3001), however, provides for certain types of non-mailable matter.

Is direct mail worth the money?

Direct mail campaigns give a high ROI and even a higher ROI than paid ads. They can work effectively in a campaign by themselves or alongside a digital-marketing campaign. You can use direct mail to target the right customers at the right time. And it’s easy to track the results of each campaign you run.

How much does it cost to do a bulk mailing?

USPS Commercial Bulk Mail Rates

Mail Type Minimum Quantity 2019
Direct Mail 200 pieces (or 50 lb.) $0.19
EDDM® 200 Pieces $0.187

Is direct mail declining?

Still, direct mail volumes in the US are on the decline, dipping 7.4% in 2019 to the lowest volume seen in at least the past 4 years, per a report [download page] from Winterberry Group. Spending on direct mail also declined in 2019, dropping 3.4% y-o-y to a total of $41.2.

Is direct mail marketing Dead?

Does direct mail still work? Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.

Is it legal to sell mail?

Legal Issues The United States does not have a law that specifically forbids selling email lists. It does have a law regulating spam, the CAN-SPAM Act of 2003. If you sell an email list to someone you know is using it for spam, you might be guilty of conspiracy.

Can I send unsolicited letters?

It is not illegal for a company to send unsolicited mail unless the material is obscene or threatening.

Does direct mail really work?

How Direct Mail Really Works. Direct mail is built on building and maintaining the customer relationship. With the right customer database in place, you can use this knowledge to develop personalized and targeted marketing communications that build these customer relationships over the long term. MAINTAIN CREATIVE INTERACTION.

What is direct mail list?

For consumer sales leads, the characteristics used to refine direct mailing lists might be a combination of the following: Geographic, such as county, radius around a store or a neighborhood. Demographic, such as age, income, gender, presence of children. Behavioral, such as lifestyle activities (golf, photography, gardening, boating or shopping)

What is direct mailing service?

Direct Mail. Definition: A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters.

What is direct mail delivery?

Direct Delivery. The term “Direct Delivery” describes the ability of an email program to deliver email directly to the recipient’s mail server, without relaying through an intermediate mail server. This feature has nothing to do with spam – all email is sent with Direct Delivery at one stage or another.